AmperWave Streaming provides inventory forecasting functionality that compares forecasted ad inventory in plays or impressions versus sold ad inventory in plays or impressions in graphical form. You can produce reports showing historical trends (Reports / Inventory Trends) or show sales against projected inventory into the future (Reports / Inventory Forecasting).
When selecting future forecasting, note that the system uses historical information to predict what the Ad Avails and Impression Avails will be. As such, the system needs at least a few weeks of valid audience data for the system to be accurate. The management system will use its knowledge of currently scheduled campaigns and their flights to determine what the ad plays and impression requirements will be into the future.
Ad statistics displays a summary of the ad types and the progress based on impressions, spots, and clicks, accompanied by the amount of revenue generated. There are two ways to view your ad statistics - You can display the report in the AmperWave Streaming interface or you can export an affidavit to an .xls format. You can create specific reports based on selected criteria of Stations, Advertiser, and Campaign. The reports generated can either be detailed or a general summary of the statistics. You can also choose to exclude or include the revenue detail.
Note: On some reports, you can hover over the results charts to see detailed information.
When you run some reports, you can wait for them to complete and view them immediately, or you can navigate away from the page and check back later to view the report.
To view a previously-run report, click the Ad Management tab, the Reports sub-tab, then click History. If complete, your report appears in the table.
The reports that currently support this feature are:
•Summary Affidavit report
•External Network report
•ABT Fill report