AmperWave Streaming provides both detailed and summary reports showing the performance of ads as compared to their required plays or impressions. Advertiser Affidavit reports can be easily generated from these reports, which can be sent to advertisers showing documentation of the ad play and impression counts.
Ad statistics displays a summary of the ad types and the progress based on impressions, spots, and clicks, accompanied by the amount of revenue generated. There are two ways to view your ad statistics - You can display the report in the AmperWave Streaming interface or you can export an affidavit to an .xls format. You can create specific reports based on selected criteria of Stations, Advertiser, and Campaign. The reports generated can either be detailed or a general summary of the statistics. You can also choose to exclude or include the revenue detail.
In addition to the information in the Detailed Reports listed, the Affidavit Report is exported to .xls (MS-Excel) format and contains a “Statement of Truth” specifying that the data was delivered as outlined and has space for a Notary Public stamp.
•Creating an Ad Statistics Report