Creating a Display Banner Ad
Click the Ad Management tab, then the Campaigns sub-tab, then select Active Campaigns. . |
Note: A Display Banner ad is limited to 728 X 90.
Note: Some restrictions apply when you are creating a display banner ad for use with the AmperWave Streaming web player. The web player has two modes: desktop and mobile. When the size of the browser window is 750 pixels or more (desktop mode), the display banner size must be 728 x 90 pixels. When the size of the browser is less than 750 pixels (mobile mode), the display banner size must be 300 x 50 pixels.
To create a new display banner ad:
1.On the Active Campaigns screen, select the campaign for which you want to create an ad.
2.Hover your mouse over + Add A New Ad in the upper right of the screen.
A menu of ad types appears.
3.Select Display Banner Ad.
4.In General Info, enter the Banner Name and Banner Description.
5.In Business Info, enter the CPM, CPC, and Required Impressions.
6.In Display Info, select Dimensions and Banner Type.
7.In Image File, click Select File, and then select the image you want from your folders.
8. In Click Thru URL, enter the URL you want the banner to lead to when clicked.
9.Optional: In Tracking URL, enter a URL for a 3rd party tracking service.
10.Select either Set Ad Specific Scheduling or Use Campaign Scheduling by clicking the buttons near the bottom of the Create In-Stream Ad dialog.
a.If you select Use Campaign Scheduling, the ad inherits the scheduling values defined for the campaign.
b.If you select Set Ad Specific Scheduling, the Scheduling options appear.
i.Select a daypart type from the Daypart Type menu to select when you want this ad to play.
ii.If you want to add another daypart, click Add Another Daypart.
Another Daypart Type menu appears.
iii.Repeat the above until you have selected all the dayparts during which you want your ad to play.
11.Select either Set Ad Specific Targeting or Use Campaign Targeting by clicking the buttons near the bottom of the Create In-Stream Ad dialog.
a.If you select Use Campaign Targeting, the ad inherits the targeting values defined for the campaign.
b.If you select Set Ad Specific Targeting, the Targeting options appear.
i.Click Enabled to enable a kind of targeting and reveal its dialog options.
ii.Click Disabled to disable a kind of targeting and hide its dialog options.
Note: If you do not have targeting options, please contact your sales representative or email ondemandsupport@amperwave.com to find out about pricing.
12.When you have configured everything to your liking, click Create.
•Creating a New In-Stream or Gateway Ad