Campaign Properties Tab

Field

Definition

Campaign Name

Name of the campaign.

Product ID

Numeric number that represents the product.

Order Entry Email

The email address of the initial creator of the campaign.

Monitoring

Enable monitoring of performance and inclusion in Behind Schedule alerts and widgets. This is available for paid ads only (P1-P3).

Gateway Traffic Type

Impressions or Share of Voice. Selecting Share of Voice causes gateway ads in this campaign to use a share of voice percentage for ad fulfillment instead of impressions.

In-Stream Traffic Type

Plays, Impressions, or Share of Voice. Selecting Share of Voice will restrict all in-stream ads in this campaign to use a percentage of impressions for ad fulfillment instead of impressions/plays.

Note: If this campaign is intended to target podcasts, do not select Plays or Share of Voice. Podcast ads must use impressions.

Revenue Model

Campaigns can either be Flat Rate, meaning there is a fixed revenue amount over the life of the campaign, or Performance, meaning it is a CPM/CPP based revenue model.

Note: If you are unsure which type to use, we suggest you select Performance.

Campaign Playout Type

Playout type can be set to either Standard (default) or Unmanaged Fill. The Unmanaged Fill playout type is used for fill campaigns (e.g., promos, PSAs) that are “evergreen” in nature and do not need to meet impression or play goals. Unmanaged Fill campaigns can only have priorities 4, 5, or 6, and no campaign end date is required. For all other campaigns use the Standard setting.

Campaign Status

Active or Passive.

Creation Date

The date the campaign was first created.

Product Name

The name of the product or subject the campaign is about.

Campaign Priority

Use the following rules. If there is contention for inventory, ads are optimized to meet required impression targets using this priority order:

•Ad–High Pri: Ads sold by the station/ group with a high priority.

•Ad–Normal Pri: Ads sold by the station/ group with normal priority. Most ads should use this priority.

•Ad-Low Pri: Ads sold by the station/ group with low priority. Sold ads with revenue.

•Fill-High Pri: Non-revenue content (promo’s, PSAs, digital-only content) with a high priority.

•Fill-Normal Pri: Non-revenue content with a normal priority.

•Fill-Low Pri: Non-revenue content with a low priority.

No-Repeat Override

This value indicates how much time (in minutes) must pass between plays of ads in this campaign. This value overrides the account-level settings in Preferences/Settings. Leave blank to use the account- level setting.

Contract ID

An internally generated, unique number for the campaign.

Sales Rep

The name of the sales rep.

Sales Office

The name of the sales office.

Sales Source

The sales source. For example, local or national.

Field

Description

Start

Campaign Start date and time

End

Campaign end date and time.

Field

Description

DAAST Ad Category

The campaign's DAAST ad category.

Compete Code

Ad industry code to categorize the ad.

The Compete Code field is a legacy field in AmperWave Streaming and is not compatible with other Audacy products. We advise using the DAAST Ad Category field instead.

Frequency Capping

Limit how frequently an ad from the campaign can be served to a unique user.

No-Repeat Override

This campaign-specific no-repeat timer sets how long (in minutes) the system must wait between plays of ads from the campaign. Leave blank to use the default from Ad Management > Preferences > Settings > Ad Playout.

Field

Description

Approval State

Either In-Progress, Pending Approval, Approved, or Disapproved.

Date

The date that the campaign was approved.

By

The administrator who approved the campaign.

Comments

Comments entered by the administrator who approved or disapproved the campaign.

Column

Description

Time

The time and date the note was saved.

Note

The text of the note.

Creator

The user who created the note.