Insight Impression Terminology
Term |
Definition |
Notes |
ETC |
Marketing Industry Jargon Equivalent |
Report Type |
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Impressions |
Ad delivery statistics |
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Group By Date |
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None |
Data will not be grouped by any date |
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Day |
Data will be grouped by day |
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Week |
Data will be grouped by week |
Listed by first day of the week |
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Month |
Data will be grouped by month |
Listed by first day of the month |
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Metrics - Metrics options will change with the report type chosen. |
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Impression Report Metrics |
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Ad eCPM |
Cost per 1,000 impressions |
Cost Per Mille - roman numeral M = 1,000 |
This is an average value by grouping. |
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Campaign Count |
Number of Active Revenue Earning Campaigns |
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Frequency |
The average number of times a unique listener saw an ad |
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OTA Failover Impressions |
Impressions that did not did not deliver an ad because the stream fell into OTA programming during an ad break |
OTA (Over the Air) |
These are considered “missed” impressions. They are times when an impression was not able to be served to the listener because of one or more reasons that led to them hearing ads from the OTA programming vs hearing an injected ad. |
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Plays |
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Revenue |
Money earned from plays or impressions |
This may also be called Spend. Whether this metric is considered Revenue or Spend depends on the department doing the reporting. |
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Spend |
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Simulcast Impressions |
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Sold Impressions |
Revenue earning impressions sold |
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Sold Impressions - Direct |
Local sold impressions |
Impressions sold directly from the Amperwave Account running the report |
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Sold Impressions - Programmatic |
Impressions sold through an external ad service |
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Total Impressions |
All Impressions both revenue and non-revenue earning |
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Unique Listeners |
Individual listeners |
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IAB standards use unique listeners as the measurement for REACH |
Reach |
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Unsold Impressions |
Non revenue earning impressions served |
P4-6 Direct Sold Impressions, and Programmatic Sold Impressions |
Programmatic Impressions are included in this section because they do not DIRECTLY earn revenue via the Amperwave Account running the report. |
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Unsold Impressions - Gateway |
Non revenue earning impressions served via gateway ad |
P4-6 Direct Sold Impressions, and Programmatic Sold Impressions |
Programmatic Impressions are included in this section because they do not DIRECTLY earn revenue via the Amperwave Account running the report. |
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Unsold Impressions - Podcast |
Non revenue earning impressions served via podcast |
P4-6 Direct Sold Impressions, and Programmatic Sold Impressions |
Programmatic Impressions are included in this section because they do not DIRECTLY earn revenue via the Amperwave Account running the report. |
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Unsold Impressions - Streaming |
Non revenue earning impressions served via instream ad |
P4-6 Direct Sold Impressions, and Programmatic Sold Impressions |
Programmatic Impressions are included in this section because they do not DIRECTLY earn revenue via the Amperwave Account running the report. |
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Dimensions - Dimensions will change with the report type chosen. Please note - some Dimensions are ONLY available as a filter and are listed in the Filter Section |
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Impression Report Dimensions |
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Ad Account Name |
Name of Account ad originated from |
Audacy, TAP, WO Programmatic Digital etc. |
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Ad Avail |
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Impression, Filled, Unfilled |
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Ad Campaign ID |
Ad Campaign ID in Amperwave Console |
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Ad Campaign Name |
Ad Campaign Name in Amperwave Console |
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Ad Compete Code |
An industry category code, or custom category name for the campaign |
Can be found in the Campaign Dashboard in the Campaign Properties Tab, under Playout Restrictions
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Ad Creative ID |
ID number assigned to a creative by the Amperwave Console |
Can be found by hovering over creative name in Creatives tab |
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Ad Creative Name |
Name of creative in Amperwave Console |
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Ad Duration |
Duration of ad in seconds |
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Ad Iab Code |
Ad industry category (DAAST) |
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Ad Impression Category |
Impression Category |
External Ad Network, Direct |
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Ad Internal Priority |
Priority assigned to ad by Amperwave Console's internal system |
This number is not adjustable manually. |
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Ad Media ID |
ID assigned to an ad line by the Amperwave Console |
Can be found in address bar when on page for ad line |
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Ad Media Type |
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Report will include AdMediaTypeID when making this selection |
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Ad Media Zone |
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Any, Preroll, Midroll, Postroll and various combinations of those options. |
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Ad Placement |
Where ad is selected to be placed in stream. |
Choices are Any, or First in Break. |
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Ad Position |
Ad Position (Gateway, Instream) |
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Ad Priority |
Priority assigned to ad in Amperwave Console |
Assigned1,2,3 = Revenue generating ads, 4,5,6 = Non revenue generating ads |
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Ad Seat ID |
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Ad System |
External Ad System chosen by External Ad Network |
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Ad Title |
Title of Ad Line |
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Audacy refers to this as Ad Line or Creative Name/Details. |
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Ad Traffic Type |
Impressions or Plays |
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Advertiser Name |
Name of advertiser in the Amperwave Console |
Advertisers must be created in the console to be assigned to an ad or campaign |
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Avail Type |
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Behavior Targeting Fee |
Amount charged for the chosen Advanced Targeting metrics chosen |
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Campaign Targeting Segment ID |
REMOVED |
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Campaign Targeting Segment Name |
REMOVED |
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Client Age |
Age of listener |
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Client Device App Name |
Name of app listener used to connect to stream |
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Client Device Brand |
Brand name of listener’s device |
Samsung, Amazon, TCL, Razer, Apple, Sonos etc. |
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Client Device Browser |
Browser listener used to connect to stream |
Chrome, Safari, Firefox etc. |
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Client Device Browser Version |
Version of browser listener used to connect to stream |
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Client Device Class |
Class of device listener used to connect to stream |
Desktop, Mobile, Unknown etc. |
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Client Device Form Factor |
Form factor of device listener used to connect to stream |
Desktop, Other Mobile, Other Non-Mobile, Robot, Smart Speaker, Smart Watch, Smart-TV, Smartphone, Tablet etc. |
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Client Device is OTT |
Device listener used to connect to stream uses OTT |
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Client Device is Robot |
Is the Client Device a Robot |
Yes/No |
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Client Device Name |
Name of device listener used to connect to stream |
Apple iPhone, Google Pixel, LG Reflect, Motorola Moto Z Droid, Samsung Galaxy A6 etc. |
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Client Device OS |
Operating system of device listener used to connect to stream |
Android, Linux, webOS TV, iOS, Fire OS, Roku OS etc. |
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Client Device OS Version |
Version of device operating system listener used to connect to stream |
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Client Device Type |
Type of device listener used to connect to stream |
MobileAndroid, MobileIpad, PcWindows, PcMac, MobileIphone etc. |
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Client Gender |
Gender of client |
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Client Geo City |
City name where listener was reported to be when connected to stream |
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Client Geo Country |
Country name where listener was reported to be when connected to stream |
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Client Geo DMA Name |
Nielson DMA (Designated Market Area) where listener was reported to be when connected to stream |
Report will include ClientGeoDMAID when making this selection |
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Client Geo Latitude |
Latitude where listener was reported to be when connected to stream |
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Client Geo Longitude |
Longitude where listener was reported to be when connected to stream |
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Client Geo RMSA |
RMSA (Metropolitan Statistical Area) where listener was reported to be when connected to stream |
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MSAs are determined by the United States Census Bureau |
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Client Geo Region |
Geographical region where listener was reported to be when connected to stream |
Region is returned as a State -WA, NY, FL etc. |
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Client Geo Zip |
Zip code where listener was reported to be when connected to stream |
Zip codes that start with a 0 are returned without the leading 0. 08596 returns as 8596 |
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Client Lang Code |
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Client Source |
Source of stream listener was connected to |
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Source codes are normally added to the end of a stream URL to track where the stream a listener connected to originated from. |
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Client Stream URL |
URL of stream listener was connected to |
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Client Us Privacy |
Information used to determine whether or not we are allowed to process the consumer’s personal data |
Reported via string starting with a number that signifies Privacy String version, followed by 3 non-numerical values: Y,N,- , which signify what information is allowed to be used |
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Deal ID |
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Flight ID |
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Has Qtl Tracking |
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Impression Date |
Date of impression |
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Impression Time |
Time of impression |
Time is returned in UTC |
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Podcast Break |
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Podcast Channel |
Name of Podcast Channel |
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Podcast Content Producer |
Name of Podcast Content Producer |
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Podcast Episode |
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Podcast Source |
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Podcast Zone |
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Sales Office |
Name of sales office ad originated from |
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Sales Source |
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Local, National, Unpaid/Unsold |
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Station Account |
Client Account station is under in the Amperwave Console |
Audacy, TownSquare, Alpha, etc. |
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Station Band |
Band station uses for broadcasting |
AM, FM, Internet Only, Podcast |
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Station DMA |
Nielson DMA (Designated Market Area) where station is located |
Report will include StationGeoDMAID when making this selection |
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Station Delivery Method |
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Live, Rewind |
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Station Genre |
Genre of station |
News, Sports, Rap, Pop, Other, Holiday etc. |
Amperwave Console displays this as Format 
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Station Language |
Main language station uses for broadcasts |
English, Spanish |
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Station Language Code |
Two letter code for station’s language |
en, es |
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Station Local Time |
Impression time where the station is located geographically |
Returned in format that includes date/time stamp: 2023-01-19T00:28:36 |
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Station Log Date |
Impression date where the station is located geographically |
Returned in plain numerical format that includes date/time: 20230119002836 |
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Station Code |
Name of station in the Amperwave Console - Call letters |
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Station ID |
Number assigned to station in the Amperwave Console |
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Station Stream Name |
Name of the station stream itself |
account-stationnameaac-hlsc.m3u8, account-stationnamemp3-imc, account-stationnameaac-imc etc. |
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Station TZ |
Time Zone where station is located geographically |
Listed either by Name: America/New_York, America/Los_Angeles or by time in relation to UTC: -04:00, -07:00 |
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Station TZ Offset |
Time offset in relation to UTC |
Listed as a time in relation to UTC: -04:00, -07:00 etc. |
If a time relation to UTC is entered into Station TZ instead of a TZ Name, this field will return a +00:00 value. |
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Syndication Name |
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Filters - Most Dimensions are available as filters, those listed below are ONLY available as Filters and not a Dimension. |
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Client IP |
IP Address of unique listener connection |
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Client Fingerprint |
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Client User Agent |
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Log Timestamp (Epoch) |
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Log Type |
Log type of impression |
Log type recorded by database |
fill.media.log, gatewayimpression.log, vader.unfilled.log, gateway.request.unfilled and more. |
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Filter Properties |
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In |
Returns within the entered and selected words/ID/number/name |
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Not In |
Returns outside of the entered and selected words/ID/number/name |
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Like |
Similar to the entered and selected words/ID/number/name |
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Not Like |
Dissimilar to the entered and selected words/ID/number/name |
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> |
Returns amounts smaller than the entered and selected number |
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< |
Returns amounts larger than the entered and selected number |
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