The Ad Properties Tab lets users view and edit properties tied to the ad. The properties tab is designed to be low maintenance. You do not have to monitor properties after the initial setup. To edit the properties, click the Edit Properties button.
Field |
Description |
Ad Name |
A unique name assigned to the ad. |
Ad Description |
A description of the ad. |
Ad Cart ID |
Only required for ad network ads. |
Ad Zone (Podcasts Only) |
For ads that will be used in podcasts, select the kind of break during which you want the ad to play: Preroll, Postroll, or Midroll. |
Field |
Description |
(Play/Impression campaigns only) Default: Inherited from campaign. 1.Ad–High Pri: Ads sold by the station/group with a high priority. 2.Ad–Normal Pri: Ads sold by the station/group with normal priority. Most ads should use this priority. 3.Ad-Low Pri: Ads sold by the station/group with low priority. Sold ads with revenue. 4.Fill-High Pri: Non-revenue content (promo’s, PSAs, digital-only content) with a high priority. 5.Fill-Normal Pri: Non-revenue content with a normal priority. 6.Fill-Low Pri: Non-revenue content with a low priority. Note: Unmanaged fill campaigns are limited to priority 4, 5, or 6. |
|
CPM |
(Play/Impression campaigns only) Revenue per impressions in dollars. |
Required Impressions/Plays |
(Play/Impression campaigns only) The number of impressions required to meet the ad goal. Unmanaged fill campaigns do not use this field. The system will attempt to spread the plays out evenly for the life of the flight. |
Share of Voice % |
(Share of voice campaigns only) The percentage of ad impressions the ad is required to deliver. |
Buffer Adjustment |
A buffer adjustment lets you set a percentage or absolute value that the impressions can exceed the required impressions by in order to increase the chance that the required impression goal will be met. Reports show the required impressions number. |