Sources like iTunes and Stitcher take the channels generated by AmperWave Podcasting and make that information available to users. users can then download episodes. When a download request is received, AmperWave Podcasting contacts AmperWave Podcasting to get relevant ads and stitches the intros, outros, ads, and episode content into a file for the user.
If you have the appropriate permissions, you can view and edit sources and add new sources from the Sources sub-tab of the Settings tab.