Find out how much of the traffic is being delivered to a “companion capable player” such as the Web player.
This is an external check to see where the audience that is listening to the stream is coming from. It is possible that a large part of the audience is accessing the stream using iTunes or similar streaming sites, and not from the Audacy Web player. iTunes and the native TuneIn player do not have the code on the player to detect the companion banner in the stream meta-data and display it on their player.