Targeting is used to aim your campaigns or ads at a specific audience. Contact a Audacy representative at 1-844-528-3229 or ondemandsupport@amperwave.com for details and pricing information on geographic, device, or source targeting.
Note: Ads within a campaign are, by default, set to the targets defined at the campaign level, but can be overridden on an ad-by-ad basis if desired.
The Station Targeting section lets you select which radio stations run the ads in the campaign.
Geographic targeting (geo-targeting) enables targeting an ad by the geo-location of the user. Users can be targeted by DMA or country. Our geo-targeting functionality relies on each user’s IP address. We determine the geographic location of the user using the IP address and geo-database partners that map IP address to geographic locations.
Due to various reasons such as VPNs, proxies, and recycling IP addresses, these lookups cannot be 100% accurate.
Note: Geo-targeting requires station targeting to be enabled as well, to specify the stations that will run the geo-targeted ad.
Device Targeting lets you target specific devices such as mobile apps and desktop computers. Our device targeting functionality relies on a specific identifier from each user’s device called a “User Agent.”
These User Agents are typically unique for each type of device. For example, Apple iPhones have a unique User Agent as compared to Android devices.
Unfortunately, some providers do not have unique User Agents and some users may change their User Agents. We can’t account for all of these situations, which means device targeting is not 100% accurate.
Source targeting lets you target ads by different sources, and relies on the source tags that are added onto your streaming links when you distribute them to the various players that serve your streams. A source targeting tag looks like this:
http: //stream.abacast.net/playlist/entercom-knrkfmaac-64.m3u?source=tuneine
In the example above, if you would like to run an ad that only targets your TuneIn users, you’d add “tunein” to the source targeting section of the targeting menu. Keep in mind that this source parameter can be set to anything you want.
This also gives you more granularity for sources in reporting.